IFE 2013 – International Food & Drink Event

IFE 2013 – Japan Pavilion

During March 2013, I attended the International Food & Drink Event (IFE 2013) at ExCel, London. As expected the event turned out to be one of the highlights of the year, showcasing new and innovative products from around the world.

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Japan Pavilion, 2013 IFE

IFE 2013 had over 50 countries represented on the trade stands, and over the four-day event received almost 30000 visitors from nearly 100 countries. In particular, the Japan pavilions and sake bar, sponsored by the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) were noteworthy – one of the best ever presentations from Japan. Continue reading “IFE 2013 – International Food & Drink Event”